Workshop | What LA Artists Need to Know

Advance your career with an immersive 1 day workshop for emerging artists. Hear from top art professionals and gallerists on identifying where you fit in the art market and best practices on how best to promote your work. Presented by the Los Angeles Art Association, a visual arts organization committed to the professional development of emerging artists for over 90 years. 

Control your career with an immersive 1 day workshop for emerging artists seeking to secure and maximize gallery representation. 

Where
Burke Triolo Studio
538 Mission Street
South Pasadena, 91030

Who
Panelists include:
 Cost
$100 LAAA Members
$110 Students and Seniors
$180 Non-Members

9:00 am
CHECK-IN AND NETWORKING
Meet attendees and our panelists while enjoying coffee and snacks.

9:30 am
HOW TO GET INTO A GALLERY
Artists, gallerists and art critics reflect on initiating the artist/gallerist relationship. Topics include:

  • How do you know you are ready for gallery representation? 
  • Does the gallery program fit your artwork? 
  • How best to approach a gallery? 
  • These questions and more will be explored by our expert panel.

FACILITATORS | Richard Bruland, Peter Mays

11:15 am | LUNCH BREAK
Please bring lunch or visit the local restaurants within walking distance.

12:30 pm
SHOW SAVVY: MAXIMIZING YOUR NEXT GALLERY SHOW
Get answers to your questions about gallery shows from 6 months prior to your opening reception and beyond. Panelists will discuss what you need to know to successfully mount and maximize your next (or first!) exhibition. Topics include:

  • How do I edit my body of work to create the best possible show?
  • What's a realistic budget for marketing and advertising?
  • How do I increase my chances of being reviewed?

Whether you're a first-timer or have some experience, "Show Savvy" will provide a thorough overview of the gallery show process.

FACILITATORS | Richard Bruland,  Peter Mays

2:30 pm
BEYOND GALLERIES
This convening of artists, curators and consultants explores non-gallery career paths for artists. Join us for a lively discussion on how these professionals identify and cultivate new talent, who their audiences are, and their particular relationships to the broader public. 

PANELISTS:
Brad Howe, Artist
Lonnie Lardner, Corporate Curator
Cheryl Perkey, Fine Art Advisor 

5:00 pm
CONCLUSION AND Q&A